How TikTok Won Over Fashion

Can 'Made in China' Go Green?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, AUGUST 3, 2022 Instagram has more users, but for a growing number of brands and creators, TikTok is the go-to marketing platform. While some of China's manufacturers remain highly polluting, others are pioneering lower-impact innovations that have attracted the attention of global fashion brands. Glossier laid off 24 employees as the company undergoes a reorganisation before entering Sephora next year. Sign up now to BoF's Sustainability Briefing, chief sustainability correspondent Sarah Kent's in-depth analysis of fashion's efforts to do better by people and the planet. Plus, fashion designer Stella Jean shares her career advice. Explore the 200+ job opportunities in fashion design on BoF Careers today.

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MEDIA How TikTok Won Over Fashion By Chantal Fernandez

Instagram has more users, but for a growing number of brands and creators, TikTok has replaced the Meta-owned social network as fashion's go-to marketing platform. READ MORE

CHINA Can 'Made in China' Fashion Go Green? By Rachel Deeley

As the world's largest apparel exporter, China plays a crucial role in the fashion industry's sustainability efforts. While some of the country's manufacturers remain highly polluting, others are now pioneering lower-impact solutions. READ MORE

WORKPLACE & TALENT How I Became… A Fashion Designer By Sophie Soar and Maya Avram A self-taught womenswear designer, Stella Jean offers career advice for emerging fashion design talent, from honing a personal narrative to finding a mentor and establishing creative communities. READ MORE

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NEWS BRIEFS Glossier Lays Off 24 Employees Amid Reorganisation Ahead of Sephora Entry JD Sports Fills CEO Position After 8 Years With Schultz Appointment McLaren Will Sell $450 Sneakers With Push Into Streetwear World's No. 2 Clothes Exporter Faces Order Drop as Power Falters

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