Fashion’s Greenwashing Crackdown

Della Valle Family to Take Tod's Private, Gucci's New Creative Configuration

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, AUGUST 4, 2022 Boohoo, Asos and H&M have been caught in a greenwashing crackdown that is set to change how fashion talks about sustainability. Italy's Della Valle family is taking Tod's private with plans to invest in relaunching the brand. Hugo Boss predicts record sales this year as the brand's refresh scores with consumers. Armani is betting rising star Regé-Jean Page can help turn its Armani Code cologne into an international blockbuster. Plus, this week on The Debrief, star analyst and BoF contributor Luca Solca explains Gucci's new creative configuration.

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SUSTAINABILITY How Brands Should Navigate Fashion's Greenwashing Crackdown By Rachel Deeley

Companies including Boohoo, Asos and H&M are in the crosshairs, as mounting scrutiny of green claims ratchets up the pressure on brands to credibly back up any sustainability messaging. READ MORE

LUXURY Tod's Family to Launch $344 Million Bid to Privatise Company By Reuters

The Della Valle brothers said in a statement their holding company would pay €40 for each Tod's Group share, valuing the company at €1.32 billion. READ MORE

BEAUTY Armani's Big Bet on Regé-Jean Page By Rachel Strugatz The Italian luxury brand is betting the rising star — currently the favourite to be the next James Bond — and a new parfum will catapult its Armani Code cologne into the category's top tier. READ MORE

TECHNOLOGY Luxury Brands Gucci, Tiffany Dive Into NFTs Despite Slump By Bloomberg Though market conditions for NFT-related launches seem less than ideal, brands continue to pursue projects in the space. READ MORE

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PODCAST The Debrief | Gucci's New Configuration By BoF Team

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