News: Next Week: Building a DTC Challenger Brand

Friday, July 8, 2022

Next Week: Building a DTC Challenger Brand

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Dear Reader,

Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as they face new regulations and rising costs with performance marketing. Online and social media ads no longer serve the critical role it once did for DTC brands.

Please join us on Wednesday, July 13 at 16:00 BST / 11:00 EDT for a #BoFLIVE on our latest case study. Report author Cathaleen Chen, along with Hodinkee chief executive Ben Clymer and Parade chief executive, founder and creative director Cami Téllez will identify how brands can position themselves in their respective categories, and discuss how they can capture the market share by going back to the basics of brand building.

This event and case study are exclusive to BoF Professional All-Access Members. If you are not a BoF Professional All-Access Member, join now for just £1/$1/€1 with our 30-day risk-free trial — and receive full access to all the benefits of BoF Professional membership.

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