Next Week: Building a DTC Challenger Brand

Join us on Wednesday, July 13 at 16:00 BST

REGISTER NOW  Dear Reader,   Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as they face new regulations and rising costs with performance marketing. Online and social media ads no longer serve the critical role it once did for DTC brands.   Please join us on Wednesday, July 13 at 16:00 BST / 11:00 EDT for a #BoFLIVE on our latest case study. Report author Cathaleen Chen, along with Hodinkee chief executive Ben Clymer and Parade chief executive, founder and creative director Cami Téllez will identify how brands can position themselves in their respective categories, and discuss how they can capture the market share by going back to the basics of brand building.   This event and case study are exclusive to BoF Professional All-Access Members. If you are not a BoF Professional All-Access Member, join now for just £1/$1/€1 with our 30-day risk-free trial — and receive full access to all the benefits of BoF Professional membership.   ADD THIS EVENT TO CALENDAR Apple   Google   Office 365   Outlook   Outlook.com   Yahoo More on Marketing MUST READ: LATEST CASE STUDY   Exclusively for Professional Members, this case study identifies a new playbook for brands to launch, scale and differentiate their companies. DOWNLOAD NOW THE COMPLETE GUIDE TO INFLUENCER MARKETING   In this previous #BoFLIVE a panel of industry experts explore the methods for crafting effective and innovative global influencer marketing strategies. WATCH NOW The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com