News: Lady Lager On a Mission — How Alisa Bowens-Mercado Is Using Beer

Wednesday, June 8, 2022

Lady Lager On a Mission — How Alisa Bowens-Mercado Is Using Beer

Lady Lager On a Mission — How Alisa Bowens-Mercado Is Using Beer to Bring Economic Empowerment to the Black Community

June 8, 2022

There are certain people in the world who have a natural ability to bring a smile to your face, even when you're in the midst of an existential crisis. Alisa Bowens-Mercado is one of those people.

Bowens-Mercado and I first spoke in 2021, and I felt an immediate rapport during our conversation, as if we'd known each other for years instead of minutes. At the time, I was internally debating whether I should continue running my newsletter, which highlights Black women in the beer industry: I had underestimated the effort required to write my biweekly musings while juggling a full-time job and freelance work. Without knowing it, Bowens-Mercado reminded me why I started the newsletter in the first place, and her example made it plain that my own mission was worth fighting for.

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Wednesday, June 8, 2022

Lady Lager On a Mission — How Alisa Bowens-Mercado Is Using Beer

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