How Retailers Set the Perfect Price

The Return of Coachella, Mango's Expansion Plans, Homo Faber

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, APRIL 12, 2022 Retailers are using artificial intelligence to find price points that maximise profits without scaring off customers. Coachella is back for the first time since 2019, creating big opportunities for brands. Mango plans to open 40 US stores by 2024, part of a global bet on brick-and-mortar retail. What can digital IDs do for fashion? Join us at The Times Center, New York on May 4, 2022 for our next BoF Professional Summit.

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TECHNOLOGY Fashion's New Approach to Setting Prices By Marc Bain

Artificial intelligence is replacing intuition when it comes to determining what shoppers will pay. READ MORE

RETAIL Coachella and the Business of Festival Fashion Is Back By Chavie Lieber

Brands like Hugo Boss, Levi's and Revolve are counting on big music events to fuel their sales and drive trends too. READ MORE

RETAIL Mango Plots Retail Expansion With 30 New Stores in US By Cathaleen Chen The Spanish fast fashion retailer will grow its international footprint in the coming years with a focus on the US market. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS In Venice, 'Homo Faber' Makes a Case for Craft African Brands Earmarked for €5 Million Annual Investment From New Partnership

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PODCAST Retail Reborn Episode 3: How Consumers Will Buy By BoF Studio

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2022 Gen Z vs Millennial Apparel Report Fashion & Apparel trends are changing at the speed of the internet – and there are two key culprits driving that change: Gen Z & Millennials. The latest report from Youth Insights Provider, Knit, has the consumer insights your brand needs to keep up, like: style and purchasing preferences, Gen Z and Millennials' favorite brands across apparel categories, and generational thoughts on new trends like AR/VR and BNPL. DOWNLOAD NOW

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