What Digital IDs Can Do for Fashion

How Fashion Is Tackling Its Supply Chain Problem

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, MARCH 10, 2022 Start-ups backed by major fashion brands are working on technology to assign every item sold a digital twin. As fashion's supply chain problems multiply, investors are pouring billions of dollars into technology that promises to revolutionise everything from warehouse automation to shipping. Uniqlo parent Fast Retailing Co. is facing continued pressure to pause operations in Russia, while Hearst Magazines announced it would stop working with its Russian partners. A-Frame Brands, the brand development company behind Naomi Osaka's sun care brand and John Legend's coming skin care line, has raised $11.2 million. Fashion's hottest new hires are executives who can tackle the industry's increasingly complicated supply chain challenges.

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TECHNOLOGY What Digital IDs Can Do for Fashion By Marc Bain

Proponents of the effort to give every item its own digital identity say they'll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first. READ MORE

RETAIL Fashion's 5 Most Promising Supply Chain Innovations By Cathaleen Chen

As the pandemic wreaked havoc on global logistics, investors poured $65.6 billion into supply chain start-ups last year that promise to revolutionise everything from warehouse automation to shipping. READ MORE

WORKPLACE & TALENT The Chief Supply Chain Officer is the New C-Suite Star By Sheena Butler-Young Big brands are beefing up their executive ranks with experts who can ensure increasingly complex supply chains operate smoothly and sustainably. READ MORE

BEAUTY A-Frame, the Celebrity Brand-Building Platform, Raises $11.2 Million By Diana Pearl The company, which backs personal care lines fronted by the likes of John Legend and Naomi Osaka, is gearing up for three launches over the next six months. READ MORE

GLOBAL MARKETS Ukraine War: Uniqlo Under Pressure to Halt Russia Sales By BoF Team Fast Retailing's chief executive has held fast to his decision to not pull out of the country, even as a growing number of companies, including SMCP and Hearst, do. READ MORE

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NEWS BRIEFS Adidas Expects Russia Hit in 2022, but China Recovery Uniqlo Pressured to Halt Russia Sales After CEO Vows to Stay Swire to Open New Taikoo Li Shopping Mall in Xi'an Australian Underwear Giant Bonds To Go Genderless

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VIDEO What's Next for Glossier? By BoF Team

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