TikTok’s Fashion Critics Have Big Ambitions

Ferragamo's New Designer, Watchmakers Eye NFTs

WHAT YOU NEED TO KNOW TODAY: TUESDAY, MARCH 15, 2022 A new crop of self-declared fashion critics who gained attention on TikTok have their sights set on breaking further into the industry. Salvatore Ferragamo chief Marco Gobbetti is betting on buzzy designer Maximilian Davis to help re-energise the brand. High-end watchmakers eyeing virtual goods see promise as well as philosophical and legal challenges. Prada said it was off to a strong start in 2022 but that the impact of the war in Ukraine would be difficult to predict. Facing their worst Covid-19 outbreak in two years, several major Chinese cities have locked down, prompting concern over potential ripple effects on the global supply chain.

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MEDIA The TikTok Critics Building Gen-Z's Fashion Lexicon By Joan Kennedy

The video app has become grounds for a new kind of fashion discourse based on 60-second show reviews, styling and trend forecasting — bringing high fashion discussions to younger, broader audiences. READ MORE

LUXURY Salvatore Ferragamo Bets on Buzzy Maximilian Davis as Creative Director By Tamison O'Connor

The appointment is the first big move by new chief executive Marco Gobbetti, who aims to re-energise the Florentine house. READ MORE

LUXURY Luxury Watch NFTs: Opportunity or Headache? By Robin Swithinbank

For high-end watchmakers, the metaverse comes with both promise and challenges. READ MORE

LUXURY Prada Confirms Targets After 'Strong Start' to 2022 By Reuters The group confirmed its medium-term growth targets, cautioning that the war in Ukraine made predictions uncertain. READ MORE

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NEWS BRIEFS Brunello Cucinelli Acquires 43% Stake in Italian Cashmere Supplier Arezzo & Co's Net Revenue Rises 81% in 2021 on Physical Retail Acceleration Adidas Taps Traceability Platform TrusTrace to Help Back Up Sustainability Claims Lockdown Conditions Return to Major Chinese Cities as Covid-19 Cases Reach Two-Year High Decade-Long Uzbek Cotton Boycott Ends

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The Smiley Company's Evolution From Licensor to a €350m Lifestyle Brand After 50 years of building a licensing business that globally distributes over 68 million products each year, The Smiley Company has tapped into collaborations with major fashion houses like Moschino and Loewe to build a multi-faceted consumer brand that drives business through partnerships. READ MORE

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