New Case Study: The Complete Guide to Influencer Marketing

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Dear Reader,   BoF's latest case study, The Complete Guide to Influencer Marketing, explains how to craft an effective strategy that leverages the full power of influencer marketing. More than a decade after the launch of Instagram, influencer marketing has evolved from a cottage industry into a global juggernaut. In a sense, fashion and beauty brands are just beginning to understand how best to use creators to sell their products. While many have claimed that influencer marketing is a bubble about to burst, the opposite is true: The space is growing, ballooning so much so that marketers in the US alone spent around $4 billion on influencer marketing in 2021. But with new talent and new platforms emerging, brands face questions over who to hire, where to create content and how to measure campaign success. Download the case study now to learn more about topics ranging from platform usage, talent scouting and relationship building, to contract negotiations, content strategy, campaign execution and measurement. READ NOW #BoFLIVE: The Complete Guide to Influencer Marketing Please join us on Tuesday, March 15 at 15:00 GMT for our latest online event to hear BoF reporter Alexandra Mondalek and a host of industry experts as they unpack this latest case study, The Complete Guide to Influencer Marketing, and explore methods for crafting effective and innovative global influencer marketing strategies. To read this case study and access the #BoFLIVE event, become a BoF Professional member today with our 30-day risk-free trial for just £1/$1/€1. Membership includes full access to all BoF Professional content including news, analysis, our case studies collection, masterclasses and digital live events. The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com