Kim Kardashian on Skims’ Next Moves

Hodinkee's New CEO, Prada's Growth Plans

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MARCH 14, 2022 In an exclusive interview, Kim Kardashian opens up to BoF about building Skims, the brand's coming swimwear launch and what's next. Hodinkee has hired Farfetch's Jeffery Fowler as CEO as it looks to expand its e-commerce business. Prada executives will update the market on their plans to grow annual sales to $5 billion. BoF Professional analysis now unlocked for non-members: Start-ups backed by major fashion brands are working on technology to assign every item sold a digital twin.

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MARKETING & PR Skims Plots Its Next Moves: 'We Don't Have the Luxury of Failing' By Alexandra Mondalek

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the 'solution wear' empire plans to prove it's more than a pandemic fad. First up: swimwear. READ MORE

WORKPLACE & TALENT Hodinkee Hires Farfetch's Jeffery Fowler as CEO By Sheena Butler-Young

The executive handoff comes as the online destination for watch superfans looks to expand its e-commerce business, which has surpassed $100 million in annual sales. READ MORE

LUXURY Prada's Growth Plans By Brian Baskin This week, everyone will be talking about Prada's growth plans, updates on Russia, China and other geopolitical hotspots from H&M and Inditex, plus Alexander McQueen's show in New York. READ MORE

TECHNOLOGY What Digital IDs Can Do for Fashion By Marc Bain Proponents of the effort to give every item its own digital identity say they'll unlock numerous benefits for brands and shoppers alike. But for these IDs to work will require overcoming some big obstacles first. READ MORE

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Gymshark Is Hiring Gymshark is currently hiring for a Retail Department Manager and multiple Retail Sales Associates at their first flagship store in London, among other roles at their headquarters in Solihull, UK.  Created in 2012 by then-teenager Ben Francis, Gymshark is a fitness apparel and accessories brand, manufacturer and online retailer based in the UK. The brand is supported by over 5 million social media followers and customers in more than 130 countries. VIEW JOBS

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