The Two Hottest Cities for Luxury in America

Hugo Boss Plots Relaunch, Should Brands Stop 'Kowtowing' to China?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JANUARY 26, 2022 Luxury brands like Chanel and Louis Vuitton are investing heavily in Miami and Austin, two cities that have seen an influx of young, wealthy professionals during the pandemic. Hugo Boss is shaking up its brand strategy, relabelling its higher-end and junior lines "Hugo" and "Boss." Thom Browne will sit out New York Fashion Week and show his Autumn/Winter 2022 collection on April 29. Market experts are warning international brands against taking a conciliatory stance every time there is backlash in China.

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RETAIL The Two Hottest Cities in America By Chavie Lieber

Young, wealthy professionals have flooded Miami and Austin over the last 18 months and luxury brands are following the money. But selling to a newly minted tech millionaire isn't always so simple. READ MORE

LUXURY The Strategy Behind The Hugo Boss Rebrand By Robert Williams

CEO Daniel Grieder breaks down the strategy behind the German menswear giant's new brand campaign, and why he's splitting up "Hugo" and "Boss." READ MORE

CHINA Should Brands Stop 'Kowtowing' to China? By Brenton Johns

Public relations in China can be a cultural minefield, but market experts warn international brands against taking a conciliatory stance every time there is backlash. READ MORE

Thom Browne Plans April Dual-Gender Runway Show in New York READ MORE

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NEWS BRIEFS Tod's Sales Jump 40% in 2021, Beating Expectations SMCP to Review Recomposition of its Capital Hermès Beauty Names Creative Director Victoria's Secret Sells Stake in China Business for $45 Million Report: Chinese Fashion Retailer Shein Revives Plan for New York Listing in 2022

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