Wednesday, December 1, 2021

The State of Fashion 2022

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, DECEMBER 2, 2021

Dear BoF Community,

After nearly two years of disruption, the fashion industry is finally beginning to find its feet again. Today at VOICES 2021, we release the sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company, which forecasts an overall recovery in 2022 as global fashion sales surpass pre-pandemic levels thanks to outperforming categories, value segments and geographies. While the year ahead will present a welcome shift for some fashion players, ongoing supply chain headwinds, market challenges and macroeconomic risks are set to undermine growth prospects, leaving others fighting for survival. Download The State of Fashion 2022 to learn about the 10 themes that will define the industry in the year ahead and the strategies to deploy to safeguard recovery and tap new opportunities to maintain sustainable growth. We will go deeper into the key findings from this year's report at VOICES 2021 today at 10:45 GMT.

Imran Amed, Editor-in-Chief

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