Fashion’s Data Privacy Conundrum

Tim Blanks & Marine Serre, Solving Supply Chain Disruption

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, DECEMBER 7, 2021 Brands are testing alternative ways to harvest data on their customers after Apple tightened its privacy rules. Executives project that supply chain disruptions will be the biggest challenge facing the industry next year, according to The State of Fashion 2022 report by The Business of Fashion and McKinsey. Li & Fung's chief executive has advice on how fashion brands can boost their resiliency in the face of unprecedented supply chain disruption. Lanvin has named Siddhartha Shukla its new deputy general manager. Plus, don't miss Tim Blanks in conversation with Marine Serre today on BoF Live.

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TECHNOLOGY How Online Privacy Rules Changed the Way Fashion Finds Customers By Marc Bain

Apple's new privacy settings weren't the first move to limit data companies have access to and won't be the last, meaning brands can't rely on their old playbooks to target new shoppers. READ MORE

RETAIL The Year Ahead: The Great Logistical Gridlock By BoF Team and McKinsey & Company

Fashion's supply chains will continue to face deep disruption ahead from logistical logjams, materials shortages and rising costs, according to The State of Fashion 2022 report by The Business of Fashion and McKinsey. READ MORE

RETAIL Li & Fung's Joseph Phi on Facing Up to Supply Chain Vulnerabilities By Casey Hall

The Hong Kong-based supply chain management company's chief executive says fashion brands should diversify sourcing, adopt top technologies and invest in critical contingency planning. READ MORE

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NEWS BRIEFS Calvin Klein Taps Pete Davidson For Latest Marketing Experiment Lanvin Taps Theory Executive Siddhartha Shukla as Deputy GM Alibaba Shakes Up Management With CFO, Commerce Heads Reshuffle

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LUXURY Marine Serre in Conversation With Tim Blanks By BoF Team

BoF CAREERS

Burberry Is Hiring Global opportunities at Burberry include a Graphic Designer and a Digital Merchandising Assistant in London, a Product Developer in Florence, a Talent Acquisition Advisor in Los Angeles and a Customer Insight Coordinator in Tokyo. Founded in 1856 with its signature outerwear, Burberry is a quintessentially British brand. Headquartered in London and with offices across Europe, The Americas, Asia and South Asia Pacific, it has grown from trenchcoat maker to become one of the most widely known luxury fashion houses in the world. VIEW JOBS

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