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Friday, November 5, 2021
The BoF Podcast: Sinead Burke on Fashion’s Power to Make Change
Unpacking Gucci's Hollywood Show, World's Most Expensive Retail Rents Tumble in Hong Kong
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WHAT YOU NEED TO KNOW TODAY:SATURDAY, NOVEMBER 6, 2021
BoF Insights: The Opportunity in Digital Fashion and Avatars
The latest BoF Insights report reveals that 50 percent of US general consumers (Gen-Z to Gen-X) are interested in purchasing a digital asset in the next 12 months — whether a digital skin or item in gaming, digital fashion, digital avatar and/or a non-fungible token (NFT).
Are we at the precipice of a new digital frontier for fashion? Or are we facing a frenzy of hype, amplified by time spent at home during the pandemic? Read the report to learn BoF's perspective on the future of digital fashion and avatars, plus a playbook for how to develop a data-driven digital asset strategy.
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