Case Study: How to Seize the Gaming Opportunity

Louis Vuitton's Virgil Abloh Tribute, Decoding This Year's Black Friday Results, The Fashion Awards

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: TUESDAY, NOVEMBER 30, 2021 The market for video games is worth more than entertainment and music combined. BoF's latest Case Study dissects how Balenciaga, Vans and others are tapping the opportunity. Shoppers are spreading their spending across the holiday season, diminishing Black Friday's sales impact for many brands. Louis Vuitton's Miami men's show will pay tribute to late creative director Virgil Abloh. On resale platforms, demand surged for Off-White products in the wake of Virgil Abloh's death. London's Fashion Awards took place against a sombre backdrop as the industry remembered the much-loved designer. Plus, don't miss VOICES 2021, starting on Dec. 2. Register for the livestream now.

TOP STORIES

TECHNOLOGY How to Seize Fashion's Gaming Opportunity — Download the Case Study By Marc Bain Vans, Balenciaga and Benefit Cosmetics are among the brands tapping the multi-billion-dollar video gaming market with strategies aimed at generating buzz and fostering community. READ MORE

RETAIL Making Sense of This Year's Black Friday Sales By Cathaleen Chen and Chavie Lieber

Consumers began shopping for gifts earlier than usual this year, leading to a lacklustre Thanksgiving weekend — but likely stronger holiday spending overall. READ MORE

LUXURY The Fashion World Remembers Virgil Abloh By BoF Team The industry pays tribute to the much-loved designer, who died on Sunday. READ MORE

RETAIL Soaring Resale Demand for Off-White Product Puts Platforms in a Bind By Tamison O'Connor and Marc Bain Online resale sites have seen searches and sales for Virgil Abloh's designs soar following the news of his unexpected death. The interest may pose a problem for platforms, which could be seen to be enabling profiteering from the designer's passing. READ MORE

Louis Vuitton to Pay Tribute to Virgil Abloh at Miami Show READ MORE

Virgil Abloh Honoured at Fashion Awards READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Lululemon Fires Back at Peloton With Its Own Patent Lawsuit Maison Kitsuné Launches Investment Arm, Backs Connor McKnight

MULTIMEDIA

NEWS & ANALYSIS VOICES 2021 — Explore the Full Agenda By BoF Team

SPONSORED FEATURE

Reimagining Funding to Democratise Fashion Entrepreneurship Clearco has invested more than $2.4 billion in over 6,000 businesses, leveraging AI to remove the bias. Its portfolio has eight times more women-founded businesses than traditional VC firms and 30 percent of founders are people of colour. "If you are doing the work to build your company, you should own the majority of it," says Michele Romanow, co-founder and president of Clearco, who shares insight as to how Clearco are seeking to fill a gap in the funding market for those who don't fit into the traditional seeding or bank roll structure. READ MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com