Fashion’s Future on TikTok

Amazon Department Stores, Beauty's Big Data Opportunity

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 20, 2021 LoveShackFancy, Kendra Scott and others are capitalising on the TikTok trend #BamaRush. Beauty brands are leveraging customer data to drive personalisation in a crowded market. Amazon is opening department store-like locations, stocking items including fashion. Tapestry outpaced analyst estimates as net sales rose to $1.62 billion in the fourth quarter. LVMH, Kering and Burberry saw their share prices sink in the wake of Chinese President Xi Jinping's announcement he wants to restrain "unreasonable incomes." Farfetch saw revenue increase 43 percent year-over-year for the second quarter, slightly ahead of analyst expectations.

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TECHNOLOGY What #BamaRush Says About Fashion's Future on TikTok By Joan Kennedy

The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion's informal, subcultural future on the app. READ MORE

BEAUTY Beauty's Big Data Opportunity By Joan Kennedy

Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation. READ MORE

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NEWS BRIEFS Farfetch Reports Q2 Results Ahead of Expectations Coach Owner Is Stockpiling Handbags to Prepare for Holidays Macy's Is Reviving Toys 'R' Us Amazon To Open Department Store-Like Retail Locations Tapestry Beats Quarterly Sales Estimates on Luxury Rebound Estée Lauder Tops Quarterly Sales Estimates as Demand for Makeup Rebounds Chile Growth Outpaces Forecasts, Buoyed by Stimulus Spending Korea's Top Antitrust Regulator Fines Coupang $2.8 Million China's Call for Wealth Redistribution to Hurt Luxury? Tencent, Weibo Report Q2 Jump in Revenue and Active Users

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Depop Is Hiring Depop is hiring for a Creative Lead, a Senior Graphic Designer and a Performance Marketing Manager at their London base and a Senior Marketing Coordinator in New York. Depop is a social shopping platform that enables its 18 million registered users to buy and sell through their mobile phone. Headquartered in London, Depop has grown 300 percent in the US over two years and now has locations in New York and LA. VIEW JOBS

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