Why L Brands Is Spinning Off Victoria’s Secret

Asia-Pacific Headquarters, Too Many Brand Collaborations?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MAY 12, 2021 L Brands has boosted Victoria's Secret's financial prospects ahead of a spinoff, though the lingerie retailer still has work to do on its image. More international brands are likely to shift their Asia-Pacific headquarters away from Hong Kong to cities like Shanghai and Singapore. Luxury brands are launching more and more collaborations, but some are more strategic than others, writes Pierre Mallevays. Selfridges is launching a space for weddings in anticipation of post-pandemic demand. Hearst has sold the US edition of Marie Claire to Future, a British company that publishes the UK version of the magazine. The founder of The Fancy has a new venture, this time in the booming resale market.

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RETAIL How L Brands Brought Victoria's Secret Back From the Brink By Diana Pearl

After spending the last year boosting the lingerie retailer's financial health, its owner is planning a spinoff. READ MORE

CHINA Where Global Brands Are Moving Their Asia-Pacific Headquarters By Zoe Suen

The pandemic and conflict between pro-democracy protesters and the government have dealt a severe blow to Hong Kong's status as a corporate hub. Shanghai and Singapore will benefit most. READ MORE

FINANCIAL MARKETS Are Luxury Brands Pushing Too Many Collaborations? By Pierre Mallevays

In April, luxury brands went crazy for collaborations while some of Italy's fashion titans more openly embraced the idea of an Italian luxury champion to rival LVMH and Kering, writes Pierre Mallevays in this month's Market Pulse. READ MORE

TECHNOLOGY New Resale Start-Up Sees Data as the Answer to Courting Luxury Brands By Cathaleen Chen From the creator of shopping app Fancy, the Archivist allows brands to monitor resale activity from 150 platforms that sell preowned fashion. READ MORE

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NEWS BRIEFS Rimowa to Launch NFT Collection Harry's Partnership With Ashley Graham Shows Celebrity Deals' Evolution Strong Asia Drives Ferragamo Sales Rebound in First Quarter Hearst Sells American Marie Claire to Future SoftBank Leads $1 Billion Investment in E-Commerce Company THG Paris Fashion Week To Allow In-Person Audiences for Haute Couture NBC Drops 2022 Golden Globes Ceremony Broadcast Selfridges to Offer Wedding Ceremonies at Luxury London Store Lotte Shopping's Losses Narrow as Luxury Demand Soars Indonesia's March Retail Sales Decline 14.6%

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