Search Before the Search l Scenario Mapping | Starting a New UX Project | Net Promoter Score in User Experience

When users don't know what keywords they need, they must do extra work to determine what their desired item or concept is called.

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  View this email in your browser New Articles The Search Before the Search: Keyword Foraging   When users don't know what keywords they need, they must do extra work to determine what their desired item or concept is called.   4 min read Scenario Mapping: Design Ideation Using Personas   Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops.   7 min read New Videos ▶ Starting a New UX Project   At the beginning of a new project, identify the level of UX effort needed, and the key deliverables you aim to produce. Identify known and missing knowledge about users and tasks to uncover gaps before they bite you. 3 min video ▶ Net Promoter Score in User Experience   Net Promoter Score (NPS) is a simple satisfaction metric that's collected in a single question. While easy to understand, it's insufficiently nuanced to help with detailed UX design decisions. 4 min video Virtual UX Conferences America/Europe April 17 – April 23 Full-day courses America/Europe  May 15 – May 21 Full-day courses America/Europe/Middle East June 12 – June 25 Half-day courses Full event program describing all full-day UX training courses and the virtual conference format. You are receiving this newsletter because you subscribed at https://www.nngroup.com/articles/subscribe 48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA Copyright 2020 Nielsen Norman Group, All rights reserved Manage preferences or unsubscribe.