The Return of Rental

Katie Grand's First 'Perfect' Magazine

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MARCH 29, 2021 After Covid-19 crushed fashion rentals, rental platforms are gearing up for a post-pandemic future. Katie Grand's first 'Perfect' magazine is centred around a music project with Gucci. Waste is a big untapped opportunity, according to The BoF Sustainability Index. Plus, sign up for our BoF Live event on how to make plus-size work.

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RETAIL The Return of Rental By Cathaleen Chen

Covid-19 crushed the market for fashion rentals, but platforms are betting that pent-up demand for social events and sustainability will boost post-pandemic business. READ MORE

MEDIA Gucci Is First to Bet Big on Katie Grand's New 'Perfect' Magazine By Chantal Fernandez The debut magazine from the stylist's new content agency is centred around an audio and visual project created with the Italian luxury brand. READ MORE

SUSTAINABILITY The Waste Opportunity: How Fashion Could Turn Trash to Treasure By Sarah Kent The fashion industry feeds a culture of wasteful overconsumption. BoF assesses companies' efforts to address the industry's waste problem in the final instalment in a series of articles examining the findings of The BoF Sustainability Index. READ MORE

BEAUTY Is Scalp Care the New Skin Care? By Tamison O'Connor As interest in self-care and wellness surges, brands and consumers are applying ingredient formulations and rituals associated with skin care to hair care regimes. READ MORE

RETAIL Consumers Are Already Saying Goodbye to Their Sweatpants By Brian Baskin This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon's expansion plans. READ MORE

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RETAIL #BoFLIVE: The Right Way to Do Plus-Size By BoF Team

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