Solving Fashion’s Packaging Problem

Adidas' Plan for Reebok, Luxury's Resale Race

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, FEBRUARY 17, 2021 Adidas plans to sell or spin off struggling Reebok as part of a new five-year plan. New start-ups are aiming to reduce packaging waste amid surging e-commerce sales. A new resale service that works with Balenciaga is joining a fast-growing second-hand luxury market. Haider Ackermann has joined Maison Ullens as a creative consultant. South African designer Sindiso Khumalo is a rising star in a generation redefining luxury.

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SUSTAINABILITY The Start-Ups That Want to Solve Fashion's Packaging Problem By Brian Baskin

As the pandemic-driven surge in fashion e-commerce sends more and more cardboard boxes and plastic bags to landfills, a growing number of companies have radical ideas about how to reduce packaging waste. READ MORE

RETAIL Why Adidas Is Selling Reebok By Chantal Fernandez

The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok's rich sneaker archive could be appealing to a range of buyers. READ MORE

ENTREPRENEURSHIP How Designer Sindiso Khumalo Made 2020 a Breakout Year By Daphne Milner

The South African LVMH Prize finalist is among a cohort of up-and-coming designers reimagining the way fashion does business, with a focus on sustainable, values-driven growth. READ MORE

The Resale Gold Rush Rolls On READ MORE

Haider Ackermann and Maison Ullens Ink Creative Partnership READ MORE

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PODCAST How Independent Fashion Brands Are Navigating the Crisis By BoF Team

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Innovating Graduate Shows For a Digital Age At Savannah College of Art and Design, graduates collaborated on a candid, user-generated film, turning the restrictions imposed by the pandemic into a springboard for creativity and digital reach. Watch the film and discover three students' experiences in creating it. READ MORE

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