Visual Hierarchy in UX | "How Might We" Questions | Onboarding | Why Customers Unfollow You on Social Media

A clear visual hierarchy guides the eye to the most important elements on the page.

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  View this email in your browser New Articles Visual Hierarchy in UX: Definition   A clear visual hierarchy guides the eye to the most important elements on the page. It can be created through variations in color and contrast, scale, and grouping.   6 min read Using "How Might We" Questions to Ideate on the Right Problems   Constructing How might we questions generates creative solutions while keeping teams focused on the right problems to solve.   4 min read   New Videos ▶ Onboarding: Skip it When Possible   Onboarding instructions that users must digest before they start using an app or other product require attention and effort, and thus reduce usability. They should be avoided as much as possible. 2 min video ▶ Why Customers Unfollow You on Social Media   Our user research revealed 5 key reasons people have unfollowed a company's social media accounts. The study also found tips to reduce unfollowing behaviors. 3 min video Virtual UX Conferences Asia/Australia/North America  January 23 – February 5 2 Half-days per course America/Europe  February 20 – February 26 Full-day courses America/Europe   March 15 – March 26 2 Half-days per course Full event program describing all full-day UX training courses and the virtual conference format. You are receiving this newsletter because you subscribed at https://www.nngroup.com/articles/subscribe 48105 Warm Springs Blvd., Fremont, CA 94539-7498, USA Copyright 2020 Nielsen Norman Group, All rights reserved Manage preferences or unsubscribe.