The Business of Fashion will be taking a break between 24 December 2020 and 3 January 2021. In the meantime, explore our analysis from an unparalleled year for the global fashion industry. We wish you a happy holiday season and a great start to 2021
Dear BoF Community,
In a year that forced the United Nations to go virtual and Olympic organisers to postpone the games, Covid-19 brought international conflict and cooperation into sharp focus. Business leaders had to navigate an extraordinarily volatile landscape in 2020 and those in the global fashion industry were no exception. The hardest hit in the supply chain were often the lowest paid working in sourcing hotspots like Cambodia and Bangladesh but the global economic crisis and ongoing trade tensions loomed large everywhere. There were a few signs that diplomacy can still overcome de-globalisation as the world's largest free-trade bloc was formed in Asia, a new US president was elected and an historic breakthrough in the Middle East triggered trade between former foes. In the short term, brands realised they need to invest even more in China on the back of its rapid recovery and use pioneering digital platforms to make inroads in big markets with long-term potential like India, Mexico and Nigeria.
Robb Young, Global Markets Editor
No comments:
Post a Comment