What You May Have Missed This Week

Should Brands Play Politics? View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT WHAT YOU MAY HAVE MISSED THIS WEEK This Week in Fashion Should Brands Play Politics? BY Brian Baskin This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country's cultural conversation this year, approached an end. Try BoF Professional for 30 days for $1/£1 JOIN News & Analysis What the Farfetch-Alibaba-Richemont Mega-Deal Means for Luxury E-Commerce BY Chantal Fernandez Farfetch has raised $1.15 billion from three of the industry's biggest players. Cartier- and YNAP-owner Richemont says the luxury sector needs a neutral, shared online platform. Will the deal lead to further consolidation in online luxury? Try BoF Professional for 30 days for $1/£1 JOIN Intelligence The Retailer That's Still Charging Ahead Without E-Commerce BY Tamison O'Connor Against the odds, Primark's sales bounced back faster than expected over the summer, despite the company's lack of online sales channels. But a second wave of lockdowns is putting fresh pressure on the retailer. Try BoF Professional for 30 days for $1/£1 JOIN Intelligence How to Work With TikTok Talent BY Alexandra Mondalek Fashion has struggled with how to leverage influencers on TikTok. But the sooner brands let go of the playbook that works on other platforms, the better off they'll be. Try BoF Professional for 30 days for $1/£1 JOIN China Decoded China's Fashion Billionaires Tap the Year of the Pandemic BY Casey Hall This year's biggest winners may have been China's uber-wealthy business leaders, who amassed an astonishing amount of wealth despite the global pandemic. Many of them have fashion to thank for part of their fortunes. Try BoF Professional for 30 days for $1/£1 JOIN Intelligence The Future of Resale: 5 Key Questions BY Cathaleen Chen With Poshmark and ThredUp joining The RealReal in going public, the fashion resale market is set for major change. BoF examines the five key questions that will determine how the space shapes up. Try BoF Professional for 30 days for $1/£1 JOIN Intelligence How the 'Nap Dress' Went Viral BY Tamison O'Connor Last week, Hill House Home sold $1 million worth of its sell-out nap dresses in just half an hour. Now, the product is set to drive 50 percent of the lifestyle brand's business by the end of the year. What's the secret to its success? Try BoF Professional for 30 days for $1/£1 JOIN Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom