Shrinking UX Improvements | UX Roadmap Types | UX Vision | Trustworthiness | Types of Eom Users

New Articles Average UX Improvements Are Shrinking Over Time On average, UX changes have a smaller impact on quantitative metrics. This trend means that UX has substantially advanced since 2006. (6 min. to read) 3 Types of Roadmaps in UX and Product Design Roadmaps that include UX work can have 3 scopes: product, field, and specialty. Understanding these and their benefits can focus your process, effort, and goals. (7 min. to read) New Videos UX Vision Create an aspirational view of the experience users will have with your product, service, or organization in the future. This isn't fluff, but will guide a unified design strategy. Here are 5 steps to creating a UX vision. (3 min. video) 4 Trustworthiness Factors Users are constantly evaluating whether they believe what you're saying and whether to leave a website. You can do 4 things to make users trust you more and stay on your site. (3 min. video) 5 Types of E-commerce Shoppers Extensive user research with people shopping online identified 5 main types of behavior: product-focused, browsing, researchers, bargain-hunters, and one-time shoppers. Each user type benefits from different UX elements. (4 min. video) Virtual UX Conference Americas/Europe/Middle East: November 9–20 (each course = 2 half days) Americas/Europe: December 5–11 (each course = 1 full day) Asia/Australia/North America: January 23 – February 5 (each course = 2 half days) Full event program describing all full-day UX training courses and the virtual conference format. Deadline to save $100 on the November Virtual UX Conference: This Friday, November 6. 1-Hour Online Seminars Mobile-First Intranet Design at Scale: Loblaw's Design Process, Canada’s largest retailer shares the strategy behind their award-winning design for 200,000+ users: November 17 See list of all 1-hour online seminars. Copyright © 2020 Nielsen Norman Group, All rights reserved. You're receiving this newsletter because you subscribed at http://www.nngroup.com/articles/subscribe/ Our mailing address is: Nielsen Norman Group 48105 Warm Springs Blvd. Fremont, CA 94539-7498, USA Add us to your address book Is this email not displaying correctly? View it in your browser. unsubscribe from this list | change your subscription email address