How Is Fashion Voting in the US Election? View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, TikTok's founding myth is that anyone can go viral, whether they have 15 followers or 15 million. That may be an exaggeration, but it's true that influencers tend to come out of nowhere on the short video platform, and often fade back into obscurity just as quickly. This presents a quandary for brands looking to reach Gen Z on their social network of choice. Alexandra Mondalek examines how influencer partnerships work on TikTok. Elsewhere, how is fashion voting in tomorrow's US presidential election?  Brian Baskin, News and Features Editor TODAY'S MUST READ Intelligence How to Work With TikTok Talent BY Alexandra Mondalek Fashion has struggled with how to leverage influencers on TikTok. But the sooner brands let go of the playbook that works on other platforms, the better off they'll be. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES The Week Ahead How Is Fashion Voting in the US Election? BY Brian Baskin This week, everyone will be talking about the US election, Richemont's latest results and the start of the holiday shopping season. Get your BoF Professional Cheat Sheet. Try BoF Professional for 30 days for $1/£1 JOIN News & Analysis Self Service's Video Issue: A Way Forward For Fashion Media? BY Robert Williams The shift from print advertising is squeezing traditional fashion magazines. But brands' hunger for video content can spell opportunity for creative titles. Editor and creative director Ezra Petronio tells BoF how Self Service is adapting. Try BoF Professional for 30 days for $1/£1 JOIN BoF CAREERS - FEATURED JOBS   Director - Brand Strategy Banana Republic      San Francisco, United States   Senior Jersey Designer Needle & Thread    London, United Kingdom   Planning Manager Alexander Wang   New York, United States View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom