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WHAT YOU NEED TO KNOW TODAY: FRIDAY, NOVEMBER 8, 2024

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The Foundations of Retail Success

This four part series unpacks what retailers need to know about opening and running a profitable store. It draws on insights and examples from BoF's proprietary case studies, curated to be applicable to brands seeking to start or expand their physical retail ecosystems.

In future iterations of the series, BoF will focus on operational excellence and removing friction from the retail process; how DTC brands should explore physical retail before concluding with insights on customer centricity, community branding and building effective loyalty programmes.

In this, the launch article, insights will be focused on the foundational building blocks of retail success — location, forecasting and staffing — drawn from BoF's case study 'The Art and Science of Retail Success', authored by Cathleen Chen, sharing insight from companies including Suitsupply and Lush Cosmetics, heavyweights such as Uniqlo and Aritzia, La Ligne, and luxury retailer Elyse Walker.

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