How Adidas Engineered Its Big Comeback

Tim Blanks on Bottega Veneta, Bally and Diesel

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WHAT YOU NEED TO KNOW TODAY: MONDAY, SEPTEMBER 23, 2024 Adidas CEO Bjørn Gulden opened up to BoF about how the brand executed its dramatic post-Yeezy comeback. Tim Blanks reports from Milan Fashion Week: Bottega Veneta, Bally and Diesel. This week, Paris Fashion Week begins, with Alessandro Michele's debut for Valentino looming large on the schedule.

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RETAIL How Adidas Engineered Its Big Comeback By Daniel-Yaw Miller Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what's next for the sneaker giant. READ MORE

FASHION WEEK WOW = A World of Wonder By Tim Blanks

Saturday in Milan paraded fashion marvels from Bottega Veneta, Bally and Diesel, writes Tim Blanks. READ MORE

FASHION WEEK This Week: One Big Debut at Paris Fashion Week By Brian Baskin

Alessandro Michele's first collection for Valentino will dominate the conversation this season. READ MORE

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Register for the BoF VOICES 2024 Livestream BoF VOICES 2024, our annual gathering for big thinkers, returns to Soho Farmhouse in Oxfordshire this November 12 to 15 to unite the movers, shakers and trailblazers of the global fashion, luxury and beauty industries with the thought leaders, entrepreneurs and inspiring people who are shaping the wider world. Across five sessions, over three days, we'll convene more than 40 expert speakers including Valentino's creative director Alessandro Michele and chief executive Jacopo Venturini, designer Simon Porte Jacquemus, climate activist and founder of youth non-profit Force of Nature Clover Hogan, David Allemann of Swiss sports company On, Jens Grede of viral lingerie and loungewear brand Skims, fashion advocate and documentarian Bethann Hardison, and luxury e-commerce leaders Lauren Santo Domingo of Moda Operandi and Michael Kliger of MyTheresa. Each of the five content sessions will be livestreamed for BoF Professional, Executive and Student+ members. Register below to join us for the whole event or the sessions of your choice. REGISTER NOW

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