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Tuesday, July 23, 2024
[WEBINAR] A/B Split Testing Tips from Industry Expert
Join Marigold and recognized industry expert Jeanne Jennings as she shares her proven methodology for effective A/B split testing to boost the bottom-line performance of your program.
During this webinar, we will cover:
How to test, even if your sends are relatively small (fewer than 40,000 contacts)
Where to get inspiration for performance tests and how to turn that into an effective hypothesis
Why it's important to structure a test to get clean results and how to use sample size, statistical significance and other tools to get there
Which metrics make the best key performance indicators for tests – hint: It's not opens or clicks
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