Dear Reader,
In 2023, for the second year in a row, store openings in the US and UK exceeded store closings, and the same is expected in 2024. Physical shops remain vital sales channels and are still where the great majority of purchases take place. In their rush to turn their brick-and-mortar locations into brand temples, some companies may have forgotten that fact. But when run effectively, stores can — and should — be profitable.
That's easier said than done, however. In the US, foot traffic remains down from its pre-pandemic levels. Costs from rent to construction have risen, and higher interest rates mean investors want to know their money will bring a return in the foreseeable future.
In our latest BoF Professional case study, "The Art and Science of Retail Store Success," retail editor Cathaleen Chen unpacks what retailers need to know about opening and running a profitable store, drawing on insights and examples from companies including Suitsupply and Lush Cosmetics, mass-market heavyweights such as Uniqlo and Primark, premium brands such as Aritzia and La Ligne, and luxury seller Elyse Walker.
To learn more, download the full case study now.
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