Quality Raters, Clone News + Conversion Blockers

Pro Snippet "Danny Sullivan hints at an update storm on the horizon, Google parts ways with Appen, and Google's News is full of AI clones. Meanwhile, we've got a really interesting look at Google product grid ranking factors and a great conversation on commonly-overlooked conversion blockers. Did you know that Aleyda Solis and Chima Mmeje have a free webinar coming up February 6th on using LLMs to automate SEO and content work? Sign up today to attend." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Storm Coming: Next Confirmed Google Search Ranking Algorithm Coming Soon? Some SEOs are eager for the next Google update, to which Googler Danny Sullivan replied on X with a gif reading "someone is cooking up a storm tonight." Change ahead! What You Should Know About LLMs (As a User and Marketer) — Whiteboard Friday Robin Lord runs through the technical and practical basics of Large Language Models to help you feel well-informed about this ongoing hot topic. The Present and Future of Link Building OKRs: What Success Looks Like "Objectives and Key Results" are used by some of the world's largest brands to measure success, and Erika Rykun walks you through how to apply them to your link building work. About Those Google AI Search Quality Raters Read this quick and useful summary of the facts and fiction surrounding Google no longer working with Appen for quality rater services as of March 2024. Google Organic Product Grids: How Ranking Works A fascinating look by Brodie Clark at the prevalent product grids/blocks and how to influence them. If you sell anything online, don't miss this piece. 9 Things You Should Remove Immediately From Your Website What could be impeding your conversions? Andy Crestodina has a list of blockers in this interview on the Conversion Cast podcast. A Serious Concern about Google News and AI Check out a journalist's much-shared X thread about the AI clones now filling Google News. What Belongs on Your Local Business' About Page? Make your local business About Page one of the strongest on your site, instead of an afterthought, with this inspirational mockup, real-world examples, and tips from Miriam Ellis. Do Custom Google Business Profile Services Impact Ranking? Sterling Sky studies the influence of custom services, but before you run out and add them to your GBP, read this piece! Get RANKED on Google Maps – E5 In this latest episode of his video series, Darren Shaw explains how to establish and analyze baseline local business rankings.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.