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A new wave of consumer data is here. Marigold, in conjunction with Econsultancy, surveyed more than 10,000 consumers from across the globe in what is our most expansive Consumer Trends Index yet.
This year's report includes more data for age generations, as well as new insights into key areas like purchase drivers, messaging engagement, data privacy and zero-party data acquisition.
Download Marigold's 2024 Global Consumer Trends Index, and discover:
Which factors consumers deem more important than price when making a purchase decision
How to leverage your messaging to drive both engagement and loyalty
Which types of brand interactions consumers consider to be creepy, and which they consider to be cool
The factors that make a consumer more likely to complete a survey
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