Monday, December 18, 2023

Last Chance to Save 25% on BoF Professional Membership

Dear Reader,

Today is your last chance to join BoF Professional as an All-Access member and save 25% on the cost of annual membership – including full access to our recently launched The State of Fashion 2024 Masterclass with BoF's founder and chief executive Imran Amed and McKinsey & Company's senior partner Achim Berg.

All-Access membership benefits include:

Daily analysis and advice across Retail, Luxury, Technology, Sustainability, Marketing, Beauty, DTC, Global Markets, Fashion Week and Workplace & Talent
Essential email briefings from our expert columnists and correspondents
Fashion week coverage with an expert eye, led by editor-at-large Tim Blanks
In-depth case studies on key business opportunities
Live and on-demand masterclasses to drive continuous learning and development
Global digital events including BoF Professional Summits, The Business of Beauty Global Forum and BoF VOICES, our annual gathering for big thinkers

JOIN NOW — SAVE 25%

Essential BoF Professional Insight and Analysis

BoF Masterclass | The State of Fashion 2024

Watch our latest on-demand masterclass featuring BoF's founder and chief executive Imran Amed and McKinsey & Company's senior partner

Achim Berg.

The Essential Brand Marketing Guide

In today's hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.

At Lululemon, Being Black is 'Off Brand'

In 2020, the yoga apparel brand created a new department to improve internal diversity and inclusion. In interviews with BoF, 14 current and former employees said things only got worse.

Why Brand Awareness Is DTC's New Challenge

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now, they need to figure out new ways to find customers.

JOIN NOW — SAVE 25%