The Labor Department will report the consumer price index for July at 8:30 a.m. And while economists expect the headline annual inflation number to be higher than in June, some White House allies are pointing out that the overall trend is still heading in the right direction. The battle against rising consumer prices is at the forefront of President Joe Biden’s economic messaging. And while there are signs that Americans are more optimistic than in 2022, they’re still feeling pinched. Consumer sentiment is “still below our pre-pandemic levels,” Joanne Hsu, who oversees the University of Michigan’s widely cited consumer survey, told MM. “I don't think that's terribly surprising given that prices still remain quite high.” The reality is that people give more weight to their ability to stretch a paycheck than to any federal data point on inflation. Sure, the cost of key goods and services has started to stabilize, but prices at grocery stores, restaurants and the gas pump are still much higher than they were before Covid-19 rocked the economy. That may partly explain why voters give Biden such low marks on his handling of the economy. A pound of ground coffee will run you 40 percent more than it did in February 2020. The cost of a pound of white potatoes jumped by 30 percent during the same period. Even within the big basket of meat, poultry, fish and eggs — where prices are not just slowing, but falling — Americans are paying 25 percent more than they were at the start of the pandemic. Gas prices are up about 30 cents per gallon compared to a month ago, according to AAA. And while Wednesday’s average price of $3.83 is substantially lower than the $4.03 that Americans were paying a year ago, that’s a dollar-plus more than during an August road trip pre-pandemic. Of course, there’s a reason why food and gas prices aren’t factored into the “core” inflation gauge that’s favored by the Federal Reserve when it weighs monetary policy decisions. Both are volatile and subject to external shocks. But they also represent a big chunk of household expenses and are among the items that consumers notice the most. As Omair Sharif of Inflation Insights said in a research note: “Most of what people spend their money on continues to go up in price, perhaps explaining why consumers' aren't as optimistic as economists about the recent disinflationary data.” For Democrats, the political consequences of that dynamic are very real and increasingly urgent. Just take a look at Florida.
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