The New Problem Facing DTC Brands

How Retailers Convince Coveted Brands to Discount; Is Inflation Beaten?

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WHAT YOU NEED TO KNOW TODAY: MONDAY, AUGUST 14, 2023 Brands like Olaplex and Allbirds that slashed online marketing costs are still figuring out how to attract customers without those ads. A senior Nordstrom merchandiser explains how the department store convinces brands like Birkenstock and La Mer to offer rare discounts. The fashion industry is betting that recent progress towards reducing inflation will continue. In-Seam, a platform for personal shoppers and stylists to serve their clients directly, has raised $2 million in funding.

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DIRECT-TO-CONSUMER Why Brand Awareness Is DTC's New Challenge By Malique Morris

Brands like Warby Parker, Allbirds and Olaplex have successfully slashed digital advertising costs. Now, they need to figure out new ways to find customers. READ MORE

RETAIL How Retailers Convince Coveted Brands to Go on Sale By Sheena Butler-Young

Consumers can find discounts from countless retailers year round. Getting sought-after labels to join the fray is just one way the merchandiser's job has grown more complex. READ MORE

RETAIL Is Inflation Beaten? Depends on Where You Look By Brian Baskin

This week will bring more readings on consumer prices from Japan, the UK and Eurozone, plus a financial update from Tapestry, fresh off its acquisition of Capri. That, plus what else to watch for in the coming days. READ MORE

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NEWS BRIEFS Li-Ning First Half Profit Slips 3% Personal Shopping Platform In-Seam Secures $2 Million in Funding

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