Your Free Copy of The State of Fashion: Beauty

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The State of Fashion: Beauty explores the global beauty industry through a set of five critical dynamics impacting brands and retailers in 2023 and beyond, from the rise of wellness to the influence of Gen-Z.   Download your free copy of the special edition produced in partnership with McKinsey & Company to learn about the market shifts. DOWNLOAD NOW  Key Themes From The State of Fashion: Beauty China and the US will continue to be major markets for beauty, but other markets such as India and the Middle East must also now be part of brands' and retailers' growth strategies. Consumers are shifting their understanding of beauty from purely aesthetics to encompass holistic wellbeing, creating new opportunities in subcategories such as sleep, sexual wellness and ingestible beauty supplements. Brands must adapt product portfolios, channel mixes and marketing strategies in order to resonate with the younger generation of shoppers who prioritise value and efficacy when selecting beauty products. For young brands, scaling is becoming increasingly difficult in a very crowded market and brands will need to focus on channel and geographic expansion in order to scale. In the short term, beauty merger and acquisition activity may not deliver as many megadeals as seen across the industry in the past, but the deal making will continue to be buoyant. DOWNLOAD NOW    The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON → CONTACT US → ETHICS POLICY → SPONSORSHIP & ADVERTISING → JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, UK