The Future of Performance Marketing

Chanel's 'Ultimate Luxury' Push; Ulta Beauty's Big Bet on Wellness

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JUNE 9, 2023 Brands are spending more than ever on Instagram ads by some measures, but they've just gotten smarter about how they use the platform. Chanel's watch and jewellery division is poised to play a key role in the brand's "ultimate luxury" push. For "The State of Fashion: Beauty," the chief merchandising officer of Ulta Beauty explains why brands and retailers are betting big on wellness. TikTok aims to more than quadruple its global e-commerce business to as much as $20 billion in merchandise sales this year, Bloomberg reports.

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MARKETING The Future of Performance Marketing By Malique Morris Some marketing experts predicted an exodus from social media as costs rose and effectiveness fell. But instead of leaving, brands got smarter about how they spend their marketing dollars. READ MORE

LUXURY Inside Chanel's 'Ultimate Luxury' Push: Jewellery, But Make It Tweed By Tamison O'Connor

High jewellery is shaping up to be a key battleground for big luxury. At Chanel, the 'booming' category is also an opportunity to elevate the brand further, watches and jewellery president Frédéric Grangié tells BoF. READ MORE

BEAUTY Ulta Beauty's Merchandising Chief Looks Inside a Big Bet on Wellness By Priya Rao

Monica Arnaudo shares her thoughts in The State of Fashion: Beauty on how the beauty industry will increasingly prioritise mixing products and services that emphasise the mind, body, spirit and "feeling good" into daily routines. READ MORE

TikTok's Latest Obsessions: The Kardashian-Jenners and Friends Take Over READ MORE

The Story Behind Australian Fashion's Decline READ MORE

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NEWS BRIEFS TikTok Seeks $20 Billion E-Commerce Business Despite US Setback 'Stop Shein' Campaign Launches in France Backed by MEP Raphaël Glucksmann

PARTNER CONTENT

How Personalisation and Data Can Transform Customer Connection in Beauty At The Business of Beauty Global Forum, Bolt CEO Maju Kuruvilla shared his insights on how to leverage technology to personalise the shopper experience, at scale. "Brands and retailers almost have a responsibility to understand the consumer at an individual level. The future is for brands that embrace consumer empathy and build around their needs to connect with them long-term," he said.  READ MORE

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