Logo-Free Luxury Is Reshaping Fashion

Pharrell's High-Stakes Louis Vuitton Show

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WHAT YOU NEED TO KNOW TODAY: MONDAY, JUNE 19, 2023 Growing interest in logo-free luxury goods is reshaping the fashion market. Pharrell Williams' first Louis Vuitton show is set to be the €20 billion label's coming out as a "cultural brand." At Pitti Uomo, traditional suit-makers explored a more casual direction while technical outdoor brands elevated their offer. Fashion councils are pushing back against some of the EU's new sustainability rules. Plus today, on the occasion of Juneteenth, marking the end of slavery in the United States, read about our community partner Raise Fashion's fellowship programme for BIPOC talent.

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LUXURY How Logo-Free Luxury Is Reshaping the Fashion Market By Robert Williams

Rising interest in understated, classic style offers a glimmer of hope for smaller heritage houses offering everything from English knits to French shoes to Italian tailoring. Can big brands from LVMH and Kering adapt? READ MORE

LUXURY Pharrell's High-Stakes Louis Vuitton Debut By Brian Baskin

The Paris men's week show is expected to play a major role in LVMH's plan to turn its biggest label into a more than €20 billion a year "cultural brand." That, plus what else to watch for this week. READ MORE

SUSTAINABILITY Explainer: Why New Sustainability Rules Are Worrying the Fashion Industry By Sarah Kent

The European Fashion Alliance, a coalition of groups including France's Fédération de la Haute Couture et de la Mode and Italy's Camera Nazionale Della Moda Italiana, has weighed in on EU plans to regulate fashion. They're not entirely happy. READ MORE

LUXURY Menswear's New Groove: Casual Suiting Meets Gorpcore? By Daniel-Yaw Miller

Established luxury brands, emerging designers and buzzy technical players alike mixed relaxed suiting with sportswear at the influential Pitti Uomo trade show. READ MORE

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PARTNER CONTENT

Inside the Emerging Talent Programme for BIPOC Designers at Raisefashion In a bid to continue to improve accessibility within the fashion industry, Raisefashion launched its brand fellowship programme this year. The 8 selected BIPOC designers will receive a $15,000 grant and gain key insights and strategies for building a successful brand as well as how to operationally achieve growth. Now, BoF sits down with executive director and founding board member, Felita Harris to discuss the non-profit's brand fellowship programme — an 8-week masterclass, conducted by experienced industry advisors and senior executives. READ MORE

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