Fashion’s Pride Month Lesson

Google Launches Generative AI Virtual Try-On; Why Fashion Is Betting Big on Saudi Arabia

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 15, 2023 Retailers are reexamining their approach to cultural issues after being caught off guard by the backlash to Pride Month campaigns. Brands are racing to keep up with changes in the booming Saudi Arabia fashion market. Google launched a virtual try-on service that uses generative AI to imagine what garments would look like on a variety of models. Antoine Arnault is negotiating an Olympic sponsorship deal for LVMH that could cost some €150 million, Reuters reports. Stitch Fix appointed Macy's digital executive Matt Baer as its CEO, a week after reporting a 20 percent year-on-year revenue drop.

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WORKPLACE & TALENT Fashion's Pride Month Lesson By Sheena Butler-Young

As retailers' commitment to activism faces criticism from all sides, companies must decide if they're going to double down or stand back. READ MORE

TECHNOLOGY Google Thinks It Has Cracked Virtual Try-On With Generative AI By Marc Bain The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators. READ MORE

GLOBAL MARKETS Why Fashion Is Betting Big on Saudi Arabia By Rohma Theunissen

The kingdom is set to drive growth for the industry as its economy booms, social reforms reshape consumer culture and futuristic cities sprout from the desert. READ MORE

LUXURY Potential Olympics Sponsorship Deal Tests LVMH Heir Antoine Arnault By Reuters The French luxury giant negotiates a €150 million ($161.31 million) sponsorship deal with the Paris 2024 Olympics READ MORE

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NEWS BRIEFS Condé Nast to Launch Vogue Adria in Croatia, Serbia and Slovenia Stitch Fix Appoints New CEO Google Charged by EU With Abusing Its Ad Tech Dominance

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How Beauty Barrage Enables Brands to Solve Their Field Sales Resourcing to Focus on Growth Beauty Barrage works with beauty brands to train sales associates and retail managers as brand ambassadors to be placed in the likes of Sephora, Ulta and Nordstrom, to help drive growth and revenue generation on the retail floor. "It is important to be able to have proper representation in store that is going to speak to the questions and challenges consumers have, to guide and educate them," Beauty Barrage founder and CEO Sonia Summers told BoF, sharing how the turn-key service alleviates challenges in training and retention. READ MORE

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