News : Job Opportunities at Moncler, Ulla Johnson and Citizen Femme

Monday, April 10, 2023

Job Opportunities at Moncler, Ulla Johnson and Citizen Femme

In this week's Careers Newsletter, BoF's senior correspondent Sheena Butler-Young lists The Fashion Jobs Most Vulnerable to AI.

Fashion usually isn't the first industry to embrace new technologies. But companies need to start thinking about their approach to automation while new uses for AI are in their experimental stage, experts say. Fashion companies will likely gravitate first towards using ChatGPT or similar programmes on the "customer engagement side," including customer service and support for online interactions and even clienteling, [said Greg Petro, founder and chief executive of First Insight].

Looking a bit further out, roles in areas like marketing, copywriting, merchandising, design and content creation could see a shift in both the number of available jobs as well as in the "nature of how the jobs are performed," said Rohan Deuskar, founder and chief executive of Stylitics, a platform that uses AI to create outfitting, styling, and gifting programmes for brands and retailers like Puma, Revolve, Macy's and Kohl's.

For instance, an AI tool could handle "low-stakes" tasks like sorting through thousands of products and quickly spitting out product descriptions and outfit ideas to use on a brand's website, Deuskar said. For designers, automation could take on repetitive tasks like taking measurements or entering garment specifications into a database. But, if it was someone's job entirely to do these sorts of things — manually creating imagery or writing a product description — "they may be left behind," said Deuskar.

The best case scenario, experts say, is that artificial intelligence complements and enhances employees' performance and that companies are conscious of how automating certain tasks will affect their internal culture, as well as the diversity of their workforce.

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Plus, discover the latest insight on what fashion designers need to know today from the latest BoF news, analysis and business intelligence.
See available roles at new BoF Careers partners: Berlin-based bag label VeeCollective and international fashion group AWWG.
Find your next role in e-commerce at Moncler, in communications at Ulla Johnson, or in editorial at Citizen Femme.