What’s the Value of Viral Fashion?

Dior and Saint Laurent, Can Chinese Luxury Investors Get Back on Track?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MARCH 1, 2023 Some brands are rethinking viral fashion stunts despite their ability to drive buzz. Tim Blanks reports from Paris Fashion Week: Dior and Saint Laurent. Chinese investment in international luxury brands could make a gradual comeback. Gen-Z underwear brand Parade is set to enter 400 Target stores. Olaplex said it expects sales to fall in 2023 as it struggles with increased competition and negative press.

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LUXURY What's the Value of Viral Fashion? By Robert Williams

More than ever, the fashion industry is geared to generate buzz, but some brands are rethinking their dependence on marketing stunts. READ MORE

FASHION WEEK Dior and Saint Laurent: Twilight of the Gods? By Tim Blanks

Maria Grazia Chiuri and Anthony Vaccarello propose clothes for harder times, writes Tim Blanks. READ MORE

CHINA Can Chinese Luxury Investors Get Back on Track? By Tiffany Ap

After weathering the challenges of zero-Covid, the owners of international brands like Lanvin and Carven are betting on economic recovery in their home market. READ MORE

RETAIL Parade Inks Target Partnership By Cathaleen Chen The direct-to-consumer underwear brand is now sold in 400 of the chain's big-box stores nationwide — its second wholesale deal after Urban Outfitters. READ MORE

Olaplex Expects Net Sales to Fall 15 Percent in 2023 READ MORE

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NEWS BRIEFS Warby Parker Beats Revenue Estimates, Narrows Losses Moncler Annual Sales Climb 25%, Beat Forecasts The Restory Faces Uncertain Future as Co-Founders Resign

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