Deinfluencing, Explained

Inside Nigeria's Fashion Market, What's Next for Mason Rothschild

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, FEBRUARY 22, 2023 Deinfluencing, the latest viral TikTok craze, highlights the importance of transparency in influencer marketing. Global brands are partnering with local entrepreneurs to better navigate Nigeria's billion-dollar fashion market. Susie Lau reports from London Fashion Week: Christopher Kane, Nensi Dojaka and more. After losing his court battle to Hermès, MetaBirkins founder Mason Rothschild opens up to BoF about his next steps.

TOP STORIES

MARKETING TikTok's Deinfluencing Trend, Explained By Diana Pearl

Despite the name, TikTok's latest viral trend is just further evidence of influencers' power in shaping purchasing decisions. READ MORE

GLOBAL MARKETS The Gatekeepers to Nigeria's Fashion Market By Daniel-Yaw Miller

Brands are partnering with Lagos-based talent to help them navigate the complexities of the country's billion-dollar fashion market and create a ripple effect across the African continent. READ MORE

FASHION WEEK London Designers Mine the Dark Side By Susanna Lau

From Christopher Kane to S.S. Daley, the designers showing at the tail end of London fashion week found beauty in bleak times. READ MORE

TECHNOLOGY The MetaBirkins Creator Isn't Done Fighting Yet By Marc Bain Mason Rothschild opens up about his recent loss to Hermès in court, why he believes he can win on appeal and the fate of the MetaBirkins themselves. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Revlon Reaches Lender Settlement, Sends Bankruptcy Plan to Vote Ukrainian Designers 'Escape Reality' at London Fashion Week Zalando to Cut Hundreds of Jobs Forever 21 Relaunches in Japan As Upscale Clothier

BoF CAREERS

Mytheresa Is Hiring Opportunities at Mytheresa include a Senior Fashion Product Stylist, a Senior Still Life Stylist, as well as a Brand Marketing and Clienteling Intern and a Product Photography Intern at their headquarters in Munich, among other roles. Launched as an online boutique in 2006, Mytheresa is now an industry leader of digital and e-commerce luxury fashion and retail with a net revenue of €612m. Mytheresa employees over 1000 people across global offices in Munich, London, Barcelona and Berlin.  VIEW JOBS

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com