Why K-Pop Rules Fashion Week

Louis Vuitton's Latest Men's Spectacular, A New Approach to Training Retail Workers, Video Games as Cultural Force

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JANUARY 20, 2023 From Prada to Dior, fashion's love for K-Pop stars is going into overdrive as brands turn to Asia for growth. Louis Vuitton's latest men's spectacular kept the brand front and centre three seasons after the death of Virgil Abloh. SCMP is rolling out a year-long training programme for retail associates in a bid to recruit and retain in-store talent. Fashion is waking up to the fact that video games have become a cultural force in their own right and the preferred entertainment of Gen-Z.

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LUXURY Why K-Pop Rules Fashion Week By Robert Williams

From Prada to Dior, fashion's embrace of Korean pop stars is going into overdrive as brands look to Asian consumers to fuel growth. READ MORE

WORKPLACE & TALENT How Brands Can Create Retail Jobs People Actually Want By Sheena Butler-Young

SMCP Group, the french parent of accessible luxury labels Sandro, Maje, Claudie Pierlot & De Fursac, is launching an academy to make the store associate role more modern and exciting. READ MORE

LUXURY Louis Vuitton Seeks the Spotlight — Designer or Not By Robert Williams

A performance by pop superstar Rosalía made Louis Vuitton's menswear show a memorable spectacle, even as the brand has yet to name a successor to designer Virgil Abloh. READ MORE

TECHNOLOGY Why Fashion Is Taking Video Games Seriously By Marc Bain Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales. READ MORE

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