Luxury’s Dilemma: Fashion vs Heritage

The Myths and Realities of Retail Crime, Why the New Skims Campaign Was Such a Hit

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, JANUARY 31, 2023 Retailers are trying new tactics to fight shoplifting, which they see as a drag on both their finances and employee morale. Luxury brands that lean into timeless products outperform their more fashion-driven peers, writes Pierre Mallevays. Skims' Valentine's Day campaign, featuring the stars of "The White Lotus," is the latest example of its clever approach to celebrity marketing. Eurazeo, which invested in Pat McGrath Labs at a $1 billion valuation in 2018, quietly sold its stake in 2021, BoF has learned. Alexander McQueen, Schiaparelli and Balenciaga will put on shows at Paris Fashion Week, according to its provisional schedule.

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WORKPLACE & TALENT Explainer: The Myths and Realities of Retail Crime By Sheena Butler-Young

The impact of losses caused by shoplifting is complicated, and numbers alone don't tell the whole story — the consequences can reach everything from employee morale to customer experience. READ MORE

LUXURY At Luxury Brands, Heritage Matters By Pierre Mallevays

In the long run, luxury brands that lean into timeless products consistently outperform their more fashion-driven peers, writes Pierre Mallevays. READ MORE

MARKETING The Strategy Behind Skims' Viral White Lotus Campaign By Diana Pearl The brand's latest celebrity-fronted ad serves as another example of how it is wielding star power beyond its famous founder. READ MORE

BEAUTY Who Are Pat McGrath Labs' Investors? By Rachel Strugatz

Eurazeo, which invested in Pat McGrath Labs in a deal that valued the beauty brand at $1 billion in 2018, quietly sold its stake in the beauty line in 2021, BoF has learned. READ MORE

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