How to Invest in Technology During a Recession

Frame's Erik Torstensson Backs Perfume Start-Up, Prada's New CEO

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, DECEMBER 14, 2022 Brands are stepping up investment in retail technology even as the economic climate worsens. Frame co-founder Erik Torstensson is backing Stockholm perfume start-up Unifrom. Prada Group has confirmed Gianfranco D'Attis will be the new CEO of its flagship brand. Puma's chief sourcing officer on changing how brands talk about sustainability amid a new greenwashing crackdown.

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TECHNOLOGY How to Invest in Technology During a Recession By Marc Bain

Brands that continue building for the future during economic downturns can come out better in the long run, but when resources are limited, deciding where to direct them can be tricky. READ MORE

BEAUTY The Stockholm Fragrance Start-Up Smart Money Is Betting On By Robert Cordero Haisam Mohammed, a son of Eritrean refugees, has turned the aromas wafting through the stairwells of Sweden's high-rises into a perfume business now backed by Frame co-founder Erik Torstensson. READ MORE

SUSTAINABILITY Puma: Moving Sustainability Beyond Marketing By Sarah Kent

The sportswear brand's chief sourcing officer discusses in The State of Fashion 2023 why mounting scrutiny of fashion's "green" claims is good for the industry and what brands need to do to walk the talk on sustainability. READ MORE

Confirmed: Prada Names Gianfranco D'Attis New Brand CEO READ MORE

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