How New Brands Find Customers

Formalwear Reinvented, The World Cup's Other Labour Rights Issue

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WHAT YOU NEED TO KNOW TODAY: MONDAY, DECEMBER 12, 2022 Word of mouth and targeting niche audiences can help brands establish themselves in new markets. "Power casual" will be one of the dominant looks in day-to-day formalwear in 2023, with statement-making pieces reserved for special occasions. The World Cup has brought new scrutiny to Asian garment factories that make football merch. Lanvin's listing this week breaks a long fashion IPO drought, though it may be the exception that proves the rule. BoF Professional analysis now unlocked for non-members: How Big Beauty Is Plotting a Recovery in China

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RETAIL How Brands Find Customers in New Markets By Cathaleen Chen

Trunk shows, niche newsletters and old fashioned word of mouth are creative ways to reach your target audience without relying on traditional advertising. READ MORE

RETAIL The Year Ahead: Looking at Formalwear Through a New Lens By BoF Team and McKinsey & Company

Formalwear will continue to be redefined in 2023. The black suit will no longer be a wardrobe staple and consumers will prioritise versatility for work and events, though special occasions will be dominated by statement-making outfits. READ MORE

SUSTAINABILITY The World Cup's Other Labour Rights Issue: Sportswear By Rachel Deeley

The global football event has brought added scrutiny to labour practices — not just in host country Qatar's construction sector but also in the Asian garment factories that make the tournament's official merch. READ MORE

FINANCIAL MARKETS Why Lanvin Group Probably Won't End Fashion's IPO Drought By Brian Baskin The owner of Lanvin, Sergio Rossi and other brands is the first fashion company to list on a US exchange in a year. But the tough economy and investor skepticism about money-losing start-ups is likely to keep others from following suit. READ MORE

How Big Beauty Is Plotting a Recovery in China READ MORE

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NEWS BRIEFS Asos Holds Talks With Lenders on Adding Restructuring Expert

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NEWS & ANALYSIS BoF LIVE | The State of Fashion 2023 By BoF Team

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Building the Future of Creative Collaboration at Gap Inc. BoF learns how the parent company of Gap, Old Navy, Banana Republic and Athleta is optimising collaborative working practices and workspaces for its creative teams in a post-pandemic workplace. "We want to make the product and the customer the hero of our new space, not only as a reminder of the customer that we are serving, but also to allow inspiration to flow both ways," Kai Augustine, director of visual communications at Old Navy told BoF. READ MORE

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