VOICES 2022, Farfetch Shares Plunge, Intermix Sold Again
WHAT YOU NEED TO KNOW TODAY: FRIDAY, DECEMBER 2, 2022 | | |
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| Unpacking the Amazon Ads Opportunity for Fashion | Amazon Ads provides fashion brands with the scale and reach to help drive engagement with their brand both within the Amazon store and direct-to-brand. Some 66 percent of US fashion consumers surveyed by Amazon and data analytics company Kantar in 2020 reported visiting the Amazon store once a week or more, while 51 percent of fashion shoppers said Amazon was the "place to go" to find the newest fashion items from popular brands.
"Understanding how audiences engage with our sites allows us to provide richer experiences with better relevancy, which in turn benefits both shoppers and the brand," says Tanner Elton, VP of US Advertising Sales. | | |
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