Fashion’s New Age of Volatility

Beauty Brands Breaking Taboos, Insights From Singles' Day

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, NOVEMBER 23, 2022 Whipsawing demand is roiling suppliers as fashion enters a new age of volatility. Despite lowered expectations, fashion brands were "disappointed" by Singles' Day sales. A crop of beauty start-ups are making products for pubic hair and body acne cool. BoF Professional analysis now unlocked for non-members: Advice From Fashion CEOs on Leading in a Recession Plus, register for BoF VOICES 2022. Each of our five sessions is carefully designed to take you on an inspiring learning journey.

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SUSTAINABILITY Fashion's New Age of Volatility Hits Suppliers By Sarah Kent

Whipsawing consumer demand is squeezing fashion suppliers and their workers in countries like Bangladesh, Sarah Kent reports from Dhaka. READ MORE

CHINA Dissecting Fashion's Disappointing Singles' Day By Zoe Suen

Lacklustre sales were only part of the story, as brands increasingly used the world's biggest online shopping festival as a marketing moment. READ MORE

BEAUTY How to Make a Difficult-to-Market Product Cool By Diana Pearl

A crop of start-up beauty brands are attempting to glamourise and destigmatise everything from pubic-hair grooming to body acne. READ MORE

WORKPLACE & TALENT Advice From Fashion CEOs on Leading in a Recession By Sheena Butler-Young The pandemic aftermath, a lingering labour shortage and impending recession have created a challenging equation for leaders who must strike a delicate balance to come out ahead. READ MORE

Why Consumers Are Going to Pay for the Online Return Mess READ MORE

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NEWS BRIEFS Nordstrom Cuts Profit Forecast on Soaring Costs JD.com to Slash Top Exec Salaries Amid China's 'Common Prosperity' Push Woolmark Prize Names 2023 Finalists

PARTNER CONTENT

How Experiential Retail Tactics Are Evolving and the Power of Scent Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing. Scent marketing can raise retail store sales by 11 percent, and increase customer satisfaction scores by 20 percent, Shopify reported in 2021. Scent can also cause people to linger up to 40 percent longer in stores, according to a 2008 study.  READ MORE

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