Tuesday, November 22, 2022

Fashion’s New Age of Volatility

Beauty Brands Breaking Taboos, Insights From Singles' Day
ADVERTISEMENT
WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, NOVEMBER 23, 2022

TOP STORIES

PARTNER CONTENT
How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.

Scent marketing can raise retail store sales by 11 percent, and increase customer satisfaction scores by 20 percent, Shopify reported in 2021. Scent can also cause people to linger up to 40 percent longer in stores, according to a 2008 study. 

READ MORE

No comments:

Post a Comment

This is why traders fail, Trader

Human emotions make trading and investing difficult. Do you know what I'm talking about? ...