Africa’s Emerging Fashion Hub

Adidas Launches Kanye Investigation, How Sportswear Giants Are Using Virtual Reality

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, NOVEMBER 25, 2022 Côte d'Ivoire is becoming a fashion hub, attracting African firms and overseas investors. Why Nike, Adidas and other footwear brands are leaning into virtual reality. Adidas is investigating claims that Kanye West mistreated employees. Plus, BoF VOICES 2022 begins in just four days. We look forward to welcoming you for an inspiring learning journey. Register now.

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GLOBAL MARKETS The African Fashion Hub Punching Above Its Weight By Kingsley Kobo

Côte d'Ivoire is home to fashion businesses focused on international investment and regional trade that one might expect to find in larger countries on the continent. READ MORE

TECHNOLOGY Virtual Reality's Best Use in Fashion May Be For Design By Marc Bain

The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate. READ MORE

Adidas Investigates Claims Kanye West Mistreated Employees READ MORE

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Marimekko's Strategy to Scale as a Values-Driven Company In 2021, Finnish textile and lifestyle brand Marimekko's net sales were €152 million and brand sales of the products worldwide amounted to €376 million. In order to further scale its operation, the company defined new strategic focus points spanning innovation, sustainable practices and expansion into new markets, while maintaining its core cultural values. "We realised that in order for us to create a flourishing future for our heritage brand, we need to go back to the roots of the DNA, understand them in-depth and then have the courage to start boldly translating that into the future," Tiina Alahuhta-Kasko, Marimekko's chief executive told BoF. READ MORE

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