Inside Puma’s Plan to Reenter the Fashion Conversation

Banana Republic's Comeback, Gigi Hadid Launches Knitwear

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, SEPTEMBER 7, 2022 Puma aims to reassert its fashion sneaker status with shoes redeemable via NFTs and its first show in New York since 2017. Jacquemus is testing the waters of physical retail with a store on Paris' Avenue Montaigne. Consumers are responding to Banana Republic's new look, but the brand has a long way to go to fully recover from its pandemic slump. Gigi Hadid is launching her direct-to-consumer cashmere line online and with a New York Fashion Week pop-up. Nike says its new material Forward is its biggest innovation in apparel manufacturing in decades.

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TECHNOLOGY Why Puma Is Showing at New York Fashion Week By Marc Bain

The upcoming show, which is Puma's first return to NYFW since its Fenty collaboration in 2017, will feature immersive virtual elements and two new sneakers designed for the digital world first. READ MORE

RETAIL How Banana Republic Became a Bright Spot in Gap Inc.'s Portfolio By Cathaleen Chen

The mall retailer saw sales rise after swapping generic office clothes for a stronger point-of-view inspired by its safari-themed origins. The new look wasn't for everyone — and that was the point. READ MORE

LUXURY Inside Gigi Hadid's New Knitwear Brand, 'Guest in Residence' By Tamison O'Connor

The model's accessibly priced, direct-to-consumer cashmere concept is launching online and with a New York Fashion Week pop-up. READ MORE

LUXURY Is Jacquemus Ready for Retail? By Robert Williams The French brand is testing the waters of luxury retail with an 'ephemeral boutique' on Paris' Avenue Montaigne during September's fashion week. The boutique is officially temporary, but sources say the brand is exploring a longer-term retail presence. READ MORE

TECHNOLOGY Nike Has Giant Ambitions for Its Newest Innovation By Marc Bain Made with a Nike-developed manufacturing process, the brand's latest material, Forward, could be its biggest move in apparel in decades — if shoppers embrace its unique look and feel. READ MORE

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NEWS BRIEFS Simon Miller Launches Footwear Capsule With Tommy Dorfman Church & Dwight Acquires Hero Cosmetics Ferragamo Sales Beat Forecasts in H1 Despite Slowdown in China TikTok Stars Charli, Dixie D'Amelio to Start Own House of Brands Boots Plans Online Market for Beauty Brands in Digital Overhaul

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