The Return of the Tote

Athleta Launches Underwear, Estée Lauder in Talks With Balmain

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, SEPTEMBER 1, 2022 The tote bag is mounting a comeback as consumers head out into the world again, presenting opportunities for brands from L.L. Bean to Dior. Estée Lauder Cos. is in advanced talks with Balmain to produce a beauty line for the French luxury brand, BoF has learned. Athleta is launching a line of underwear, joining a fast-growing but crowded category. This week on The Debrief, the BoF team unpacks the rise of TikTok — and the challenges fashion brands face when using it.

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RETAIL Why Tote Bags Are Back in Fashion – and Likely to Stay That Way By Diana Pearl

Consumers have ditched their itty-bitty bags and the utilitarian tote is back with a vengeance, with brands from L.L. Bean to Dior benefitting. READ MORE

BEAUTY Exclusive: Estée Lauder Cos. Nearing Beauty Deal With Balmain By Rachel Strugatz

By entering into a rare licensing agreement with the French fashion house, the beauty conglomerate would be looking to repeat the success it had turning Tom Ford Beauty into a billion-dollar business. READ MORE

RETAIL Athleta Enters the Underwear Space By Cathaleen Chen

The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018. READ MORE

Burberry, Zalando and British Fashion Council Team Up on Diversity Initiative READ MORE

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PODCAST The Debrief | What TikTok's Rise Means for Fashion By BoF Team

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