Fashion’s Other Last Mile Problem

Sequoia Capital China Takes Stake in Holzweiler, The Start-Up Exceptions

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WHAT YOU NEED TO KNOW TODAY: MONDAY, AUGUST 8, 2022 Logistics are proving a major impediment to circular fashion, even as recycling technology improves. Venture firm Sequoia Capital China has taken a majority stake in Norwegian contemporary label Holzweiler, a sign investors still see opportunity in the market. Fashion start-ups that won praise for breaking the mould are struggling to convince investors they can operate like conventional companies. BoF Professional analysis now unlocked for non-members: Dior Sauvage is the best-selling fragrance worldwide, despite the scandal surrounding frontman Johnny Depp.

TOP STORIES

SUSTAINABILITY The Hunt for an Easy Way to Recycle Old Clothes By Sarah Kent

Technologies that can recycle old clothes back into new ones have been touted as a holy-grail sustainability solution. As they begin to scale, the industry is facing a tricky new logistics challenge. READ MORE

RETAIL What the Start-Ups That Avoided the DTC Crash Have in Common By Brian Baskin

The fashion brands and platforms reporting results this week have been hit hard by slowing e-commerce growth — with one exception. Plus, your calendar for the coming week's most important events. READ MORE

LUXURY Sequoia Capital China Bets on Contemporary Norwegian Label Holzweiler By Rachel Deeley

The venture firm has acquired a majority stake in the brand as it eyes global expansion, suggesting investors still see opportunity in well-placed fashion plays despite looming economic headwinds. READ MORE

BEAUTY How Dior Made Sauvage the World's Number One Fragrance By Alexandra Mondalek The scent's success runs deeper than Johnny Depp. LVMH's hefty investments in advertising, retail and a full range of Sauvage products have propelled its growth. READ MORE

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Uncover the Top Revenue Stream for Industry-Leading Brands There's a lot to unpack about wholesale in 2022. From business plans, current wins & challenges, to overall outlook, this report from NuORDER by Lightspeed has the data you need to better understand the state of B2B commerce this year. DOWNLOAD NOW

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